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Foundation of a Winning Product Label

We like giving tips on branding and how to make your label stand out from its competitors. If you’re unsure about some of the basics, however, you won’t have a good foundation on which to build a great brand or marketing strategy. For that reason, we want to give you the basic anatomy of a label.


Logo - Your logo should be big enough and surrounded by enough white space to be immediately identified. It doesn’t have to be as big as the illustration suggests, but it must be easy to spot.

Product Name – The product name should be catchy. In many cases, it is useful if the name clearly relays what the product does, but you can cover that in your product description.

Product Description – Here is where you (obviously) identify what the product is or does, like “body moisturizer,” or “toothpaste.” While you do have a little room for marketing in the description, it really should be to the point. It should be as easy as “furniture polish,” “earth-friendly furniture polish,” or even “superior furniture polish.” The product description is not the place to write “a unique blend of natural ingredients that create the finest furniture polish on the market today.”

Regulatory Statements – This is, of course, anything you’re required to include, like directions, cautions, ingredients, and any other government mandated statement.

Capacity Declaration – This simply lets your consumers know how much they are getting.  Most manufacturers list both the US standard and metric measurements/capacity.

Barcode – Apply to the UCC for a 6-digit ID number (which is the first six digits of your bar code) and guidelines on how to use it. Your item numbers make up the last 5 digits of your UPC-A barcode, and the 12th digit is automatically generated.

Die/Trim Line - This is the line that shows the printer where to cut your label. It is the finished edge.

Safe Zone – This allows your printer some slack when cutting. It doesn’t have to be a clearly defined line – you can just know where it is without identifying it. In any case, keep all of your design elements at least 1/8th of an inch from the trim line.

Bleed Line – Your print should extend out 1/8th of an inch to avoid unprinted edges once the label is trimmed.

Rounded Corners – The benefit of using rounded corners is that they are less likely to peel. Set the corner radius of the trim line to a minimum of 1/8th of an inch.

Using a label printing company that understands the process is extremely advantageous. A good company will know what pitfalls to watch out for when you submit a design. They will also know how to best match substrate with other materials so that your label withstands its environment. Ace Adhesive Label is a team of experts who will ensure that your label is exactly what you want. For questions or quotes, contact us at 800-383-8631 or